A good personal profile helps an employer reading your CV to quickly grasp who you are, what you offer and what you are looking for. Many job-seekers omit this section but since some recruiters expect it, maximise your chances by including a short profile. After all, the other recruiters will not think negatively of you for including a profile.

However, a poor profile will damage your CV. Keep away from bland and often nauseating clichés. Play it safe if you can and follow the 3 sentence rule: Sentence 1: Explain who you are / summarise your experience Sentence 2: Describe your skills and the value you offer an employer (use 2 sentences if you must) Sentence 3: Convey what you are looking for from your next role If your profile is more than 4 lines it is probably too long. Like in an interview where an excessively long answer can talk you out of the job, your CV needs to be clear and concise. Likewise, if you list too many skills it will look unrealistic or even worse, un-focussed.

It is important to tailor your personal profile for each job application, especially if you are considering a range of roles, industries, type of company or even size of company. Amending to reflect the organisation you are applying to will help you appear as a focussed candidate who knows what they want.

Example profiles Experienced sales executive with a proven track record of over performance against target. Articulate, hard working and a skilled relationship manager. Looking for a progressive sales role within an international company.

I am an experienced PA with a track record of over achieving. With a strong work ethic and ability to deal with people at all levels, I am looking for an opportunity to contribute at the highest possible level within a leading media organisation.

Professionally qualified purchasing manager experienced in contracting goods, services and equipment in the telecommunications market. Highly skilled in all areas of contract negotiation, with a track record of continually exceeding targets. Looking for a new challenge with an entrepreneurial company.

Be sure to take time to ensure your personal profile is helping not hindering your cause.

Blimey, there’s much more to writing an effective CV than first meets the eye. For help see our CV Tools pages.