Visit Herts, the official Destination Management Service for Hertfordshire, which launched at the end of 2015, has been awarded a contract to manage the tourism services of Dacorum Borough Council.

The contract, which runs for a minimum of three years, starts on April 1 and will involve the operation of Dacorum’s tourism marketing activity and developing and managing the Dacorum tourism, which covers Hemel Hempstead, Berkhamsted, Tring and the western part of Kings Langley.

David Curtis-Brignell, destination partnerships director for Visit Herts said: “We are delighted that Dacorum Borough Council has recognised the work that Visit Herts has done over the past 15 months and has asked us to bring our experience and knowledge to work for them and the local businesses.

"We can build on the great work that has been achieved over the past four years in the Borough and look forward to growing the area’s visitor economy.”

Visit Hets will also manage the Enjoy Dacorum website which will migrate to the award-winning visitherts.co.uk site.

One of the benefits to Dacorum tourism is that they will no longer be paying a membership fee to be part of the Visitor Partnership Group.

Graham Sutton, portfolio holder for planning and regeneration said: “We look forward to working with Visit Herts to raise the profile of Dacorum tourism businesses at a local, regional and national level. 

"Partnering with Visit Herts will bring us exposure to new partners and initiatives as part of the wider tourism community and drive the visitor economy for the whole of Dacorum Borough”.