PUDSEY Bear, familiar face of the BBC Children in Need appeal, visited the F.Hinds head office in Park Road, Uxbridge, and its store in The Pavilions shopping centre this week.

The family-run jewellers play a part in the fund-raising with their limited edition collection, which includes a Pudsey themed alarm clock, trinket box and money box.

A  35% frgenerousom the sale of each will go directly to BBC Children in Need.

F.Hinds are also entering any shoppers who purchase a Pudsey product, pin badge or headband – or anyone who donates in store - into a prize draw to win the entire Pudsey Collection.

This competition will end on Thursday, November 23.

So far, more than £7,000 of the brand’s £10,000 target has been raised thanks to the generosity of customers, with staff at the stores and head office also completing their own fund-raising efforts.