A cast of British Asian female celebrity influencers feature in a new photoshoot to celebrate the festival of light.
The not-for-profit ‘The Spirit of Diwali’ Campaign has been produced by Creative Director Anisha Vasani and her creative team, Art Director Roshni Ladva & Photographer and Videographer Qaiser Azim in time for Diwali.
It features Singer, Song writer- Bambi Bains; Film Director & founder of Kindness Diaries Trust - Deana Uppal; Actress from Netflix Show- Free Reign-Manpreet Bambra; Blogger & Founder of Mindful Champs-Nima Patel; Personal trainer and wellness coach Lavina Mehta.
Singer, Song writer- Bambi Bains
Film Director & founder of Kindness Diaries Trust - Deana Uppal
Anisha Vasani said, "The purpose behind the campaign is to celebrate positively through the virtual platforms and to appreciate our challenges and achievements that we have all faced this year.
"It had deeply saddened us all that we will not be able to celebrate Diwali this year with our family and friends.
"Annually I always curated a themed Diwali photoshoot campaign to celebrate the talented British Asian women that have accomplished great achievements in our industry and this year despite the challenges from Covid-19, we wanted to spread faith and prosperity into the start of the Hindu New year and to share the important positive message that love and light lives deep within all of us and there will always be light over darkness and good over evil. We will get through this time, stronger together."
Free Reign, actress Manpreet Bambra
Roshni Ladva said, "Collectively as creatives we wanted to come together to shed positivity on the challenging year it has been for small businesses like myself and how we have been impacted by Covid 19, we wanted to share the joy of Diwali and what never was, what could have been , was more to us than anything else, is the ethos behind the campaign."
Blogger & Founder of Mindful Champs-Nima Patel
Personal trainer and wellness coach Lavina Mehta
Qaizer Azim added, "Though this campaign we wanted to uplift everyone’s spirits and celebrate the phenomenal British Asian talent we have in our industry and spot light them and assure all the businesses, brands and the Hindu community that the future is bright, and we will celebrate again in the near future, everyone must keep healthy safe, this Diwali."
The team said, "We would like to thank all of the partners that have been involved in this project and that have supported the inspirational campaign that we have launched this week leading up to Diwali. Luxury Designer Brand Bibi London have dressed the beautiful ladies in the Designer collection by Kubik & the embellished jewellery was by Jade Jewels."
Campaign credits
Creative Direction & Styling by Anisha Vasani Creates
Photography and videography by Qaiser Azim
Art Direction, Hair and Make-up by Roshni Ladva Ltd & Team:
Gurdy B Hair and Make- Up Artist & Gayatri Style
Designer Clothes brand Qbik at Bibi London
Jewellery by Jade Jewels
Styling Assistant: Eva Pettersen
Location: Bibi London Studio
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