Two-thirds of Brits have cut back on salon appointments due to the current economic climate, making affordable salon quality haircare products at home even more important than ever.
Following the launch of Beauty-Full strength at the Tower of London, TRESemmé have launched new research, highlighting the impact of a "good hair day" on your confidence and inner strength, with nearly 60% of UK women stating that having healthy hair makes them feel more confident.
However, this kind of confidence is becoming increasingly difficult for Brits to achieve as they cut back on salon appointments and turn to at-home styling alternatives due to the current economic climate, with 20% of these women even starting to cut their own hair at home.
Nearly half of British women admitted they felt unattractive or unconfident when they had not had their hair cut or styled for 6 months. With this in mind, access to professional quality haircare products at an affordable price it is more important than ever.
TRESemmé is bringing that salon quality experience straight to bathrooms with the new Beauty-Full Strength range - an innovative 4-step regime to achieve stronger, fuller-looking hair that not only looks strong, but makes you feel strong.
The new Beauty-full Strength range has been designed to leave your hair looking fuller and feeling stronger. The all-new range consists of an innovative 4-step regime, including a shampoo, conditioner, leave-in treatment, and serum, to help you achieve stronger, fuller-looking hair, at high-street prices.
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