The weather may be erratic in London this July but tourists in the capital can get their very own taste of the seaside this weekend.

Brits can get their hands on free ice cream in the heart of the capital at Observation Point on South Bank’s bustling River Thames promenade.

Made in Chelsea star Sophie Habboo opened the brand-new Ferrero Rocher Ice Cream Beach Hut to cheer tourists and Brits alike as the capital celebrates National Ice Cream Month. 

Ferrero Rocher & Raffaello are launching an exclusive Ice Cream Beach Hut, offering ice cream lovers the chance to try Ferrero Rocher & Raffaello’s long-awaited new ice cream range for free to put smiles on the faces of Londoners. 

“We are thrilled to have unveiled our debut ‘Ferrero Rocher Ice Cream Beach Hut’ and give our fans the chance to try the new Ferrero Rocher & Raffaello ice creams for the first time," said Davina Valetti, Ice Cream Marketing Director at Ferrero UK & Ireland.

Visitors can head on down on Friday 28th July from 2pm to 6pm, and Saturday 29th July from 12pm to 6pm.

Instagrammable beach hut, with its stunning golden exterior, luxe deck chairs and chic parasols, provides the perfect place to take a selfie and relax with friends and family.

Guests can ignite all senses and soak up the inviting and vibrant ambiance, whilst taking in the panoramic views of the London skyline.

“We can’t wait to hear what they think once they’ve experienced the unique tastes of Ferrero Rocher and Raffaello in a completely new and exciting way,” added Valetti.  

Visitors of the beach hut can enjoy one of two delicious new flavours, inspired by the iconic tastes of Ferrero Rocher and Raffaello.

The decadent Ferrero Rocher Classic flavour features a smooth hazelnut ice cream, swirled with hazelnut and cocoa, dipped in a coating of milk chocolate, and roasted crunchy hazelnut pieces. 

The Raffaello flavour features a refreshing summer taste which consists of smooth coconut flavoured ice cream, inside a crispy coating of coconut shavings and crunchy almond pieces.